![]() It will also create more space in your mind to focus on what matters, and relieve stress you might not even know was there. If you want to minimize the time and energy you spend on email (for work or personally), a well-maintained inbox and good email habits are imperative. The tool even gives you some other numbers to put it into perspective, like how many times you could have read all 7 Harry Potter books or how many times you could have climbed Mount Everest in that time. All you have to do is input the amount of emails you receive each day. This article has a handy-dandy tool that tells you how much time you spend on email per year. In fact, for the average person, email takes up about half the workday. Here’s the thing: email takes up a hell of a lot of time. Unfortunately, as much as we love our organized closets and pantries, we tend to have a really hard time when it comes to keeping our digital inbox clean. But I would recommend yearly at the bare minimum.It’s no secret that outer order leads to inner calm. How often should you clean your list? It depends on the size of your list and the frequency of your mailings. Meaning that you’re building “lifetime donor attraction” systems - never pushing yourself on others. The Simple Development Systems’ fundraising model is entirely permission-based. And never, ever, add names to your email list. Never make it difficult to opt-out to try to keep subscribers on your list. ![]() Schedule 2-3 resends to those recipients who did not respond before purging or suppressing them from your email list.Īways be transparent! Let inactive subscribers know that you don’t want to clutter their inbox if they’re not interested. ![]() This example of a re-engagement campaign, from GRID Alternatives, provides a perfect example. Before you write off less active subscribers, consider what other kinds of content you could provide that might be more appealing. They may just not like the type of content you’re sending. Low engagement doesn’t necessarily mean that recipients don’t want to hear from you at all. Include the first name field in every email opt-in form. and topics of interest within the email itself. It could mean asking your subscribers to set their communication preferences (critical in today’s omnichannel environment see below). ![]() That might mean including a survey ( even something as simple as one question). Make your emails non-jargony and conversational. So, how can you clean up your email list? 1. And that translates into more meaningful relationships with supporters. Regular list cleanup will also help the overall engagement rates of your emails. Improved deliverability benefits your entire list. Your clean email list should consist only of valid emails of subscribers who actually want to read your emails. Clearing your bounce rate results in a better sender reputation, meaning that ESP’s (like Gmail, Outlook, etc.) know that you’re not a spammer, increasing deliverability. When emails can’t be delivered to the subscriber’s inbox, they bounce back. The Benefits of Cleaning Your Email ListĪ clean list improves your overall email campaign performance. Maybe they’re not reaching the inbox at all.īut if you’re emailing contacts who haven’t opened an email in two years, chances are good they’re simply not interested. Maybe you’ve noticed that your emails aren’t getting any engagement. If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly.Įmail list cleaning is simply a process of regularly updating your email contact list by purging or suppressing outdated contacts and regularly updating donors’ personal preferences.Ī clean list yields better supporter interactions.
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